Mirth Quakes – Tom Nob’s Thursday Notes #140
Here is the one-hundred-and-fortieth edition of Tom Nob’s Thursday Notes. TN2 serves as a brief summary of what good humor we have found during the past week plus some suggestions for the upcoming weekend.
New Films
New Books
Sacre Bleu: A Comedy d’Art by Christopher Moore
New Comedy
JB Smoove: That’s How I Dooz It
And Finally
Last week we discussed the apparent lack of creativity and original, good ideas. No sooner had we typed those words then we came across an article in the Thursday, March 29, edition of the Wall Street Journal. Will Rogers, the great American humorist, would always say: “All I know is what I read in the papers.” And we too find that many of the humorous situations that we like to report on start as articles from the papers, often from what would be considered unlikely sources, and then we add our own unique spin. However, the article we referenced above, written by Sarah Nassauer, was so perfect that there was no way could paraphrase it or otherwise re-write it without destroying the droll brilliance that pervades virtually every sentence. Again, we claim no copyright, authorship or ownership of this content.
‘Larry,’ Quaker of Oatmeal Fame, Gets a Makeover – WSJ
The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age.
Known among insiders as “Larry,” the venerable Quaker man on the logo is getting a makeover as part of a wider effort by owner PepsiCo Inc. to reinvigorate the brand globally. It hopes to keep the 134-year-old brand “fresh and innovative,” says Justin Lambeth, Quaker’s chief marketing officer.
Consumers associate the logo and brand with heritage, trust, and quality, says Patrick Rowell, director of strategy for Hornall Anderson, Quaker’s brand-design firm. And today, people associate oatmeal with “energy and healthy choices,” he says.
To signal these qualities in the logo without losing a sense of history, Hornall Anderson made small adjustments. (The firm won’t say how much it was paid for the revamp.)
Larry now shows his shoulders, making him seem stronger and more vibrant, says Michael Connors, Hornall Anderson’s vice president of design. Trimming his hair makes him look lighter and his neck longer. “It’s the same neck,” says Mr. Connors, but the haircut “makes him look thinner.”
Hornall Anderson also removed his double chin and smoothed the rolls and plumpness in his face and neck. “We took about five pounds off him,” says Mr. Connors.
Quaker didn’t want to make him look too young, so he still has crow’s feet and “a little sparkle in his eye,” says Mr. Connors
The color red is prominent in the new logo. Two blocks in slightly different tones form the backdrop. The shift in shades “adds a sense of movement,” says Mr. Connors.
The logo’s new shape, and a band of gold along the bottom chevron suggest “a seal of quality” on every box, says Mr. Rowell. They also added “Est 1877″ to reinforce a message of tradition, quality and trust.
Subtlety was a primary aim. The “goal is not to have anyone notice that he is different,” says Mr. Connors.”
Go to the WSJ web site and see the before-and-after images and you too will see that they succeeded completely in their mission to make changes that no will notice. Now that’s mad, man.

















